Brand design——
Bird Journey
鸟之旅
‘To create a new way of contact between humans and birds’
创造一种人与鸟接触的新方式
This project trying to create a new way of contact between humans and birds and to constantly explore the symbiotic relationship between humans and birds. The present ecological problems faced by birds are presented in an interactive way to arouse people›s resonance and reflection and call for more people to participate in the activities of bird protection.项目尝试创造一种人与鸟接触的新方式，不断探索人与鸟的共生关系。以互动的方式呈现当前鸟类面临的生态问题，引起人们的共鸣和反思，呼吁更多的人参与到保护鸟类的活动中来。
Through interactive methods, the project allows people to experience urban life from the perspective of a bird -- constantly struggling to survive from various dangers. In multiple sub-scenes, objects that caused a threat to the survival of urban birds are more directly displayed.
该项目通过互动的方式，让人们从一只鸟的角度体验城市生活——在各种危险中不断挣扎求生。在多个子场景中，更直接地展示了对城市鸟类生存造成威胁的物体。
The brand is based on the extension of the video product, hoping to design a set of public welfare brand that calls for people to pay attention to the living space of birds. The brand includes logo design, poster design, brand peripheral design, etc品牌是基于视频产品的延伸，希望设计一套呼吁人们关注鸟类生存空间的公益品牌。品牌包括标志设计、海报设计、品牌周边设计等。 04-2023