Fan Zhu
Visual Artist/Graphic designer Zfan0102@gmail.com

2019-2023 Shanghai institute of visual art 上海视觉艺术学院
2023-2024 Royal college of art 皇家艺术学院

I'm Fan, a graphic designer comes from China.
I just graduated from the Royal College of Art and got a master's degree in visual communication. I am working with book design, branding， video production, and visual experimental.
I always prefer to discuss social issues in my project, most are about the environment，social issue， and culture. I intend to transfer the rethinking and revealing to the audience that I communicate in the works.

New Project
Bloom plan

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Store display design 包店视觉设计

An offline beauty store co-branded with wow color.与wow color联名的线下美妆店。

Project Jan. 2025
Venue:

Talor shopping mall, Shijiazhuang,Heibei,China
河北石家庄泰勒购物中心

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Miscript 密籍

I created a series of skincare and nourishing brands with honeycomb and honey as the element theme. The main selling points of the brand are effective ingredients, exquisite and advanced product style, and the visual effect of restraining white space.

以蜂巢和蜂蜜为元素主题创建了一系列护肤和养肤品牌。品牌以功效成分、精致高级的产品风格，克制留白的视觉效果为主要卖点。

Project Nov. 2024

Media:
Branding
Experimental video

Animation 宣传动画

Project Dec. 2024

Package design 产品包装设计

Project Nov. 2024

False eyelash packaging design
假睫毛包装设计

Project Nov. 2024

Air cushion packaging design
气垫包装设计

Project Nov. 2024

Gift box design
礼盒设计
（负责纸样对色，内花盒调整，与工厂对接）

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Bird Journey 鸟之旅

To create a new way of contact between humans and birds, and to constantly explore the symbiotic relationship between humans and birds. The ecological problems faced by birds are presented in an interactive way to arouse people›s resonance and rethinking. Let more people participate in the activities of bird protection.

Project Apr. 2023

Media:
Branding
Experimental video

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Bloom Plan 盛开计划

This product created a project with nature sustainability at its center, we circled around creating a regenerated bucket hat and making a series of websites and brand identities to advertise and promote our concept.

该项目创造了一个以自然可持续发展为中心的项目，我们围绕着创造一个再生的水桶帽，并制作了一系列的网站和品牌标识来宣传和推广我们的概念。我们创造了一个以自然可持续发展为中心的项目，我们围绕着创造一个再生的水桶帽，并制作了一系列的网站和品牌标识来宣传和推广我们的概念。

Program Apr.2024

Media:
Websites design网页设计
Logo design 标识设计

Program 6 Sep.-Dec.2023

Venue:
London, UK
伦敦，英国

Footprint puzzles 足迹拼图

Record the route of xx, create and design the pattern by extracting the road surface pattern. Explore the different functions of urban roads and strengthen the connection of urban infrastructure.

Royal celestial adventure 皇家天文探险

Program Nov.2023

Venue:
Royal college of ART，
London
英国皇家艺术学院

The event organized an anniversary celebration for Wormholt Park Primary School students. Communicated with the school leaders in the early stage of the project and obtained user requirements
Ensure that the event planning plan meets the needs and scenarios of the other party. The activities were conducted with 24 students of the primary school in cooperation with teachers in a series of games and mutual play
The event was held in the Public Studio of the Royal College of Art. The activity has won unanimous praise and high praise from the students and teachers of the primary school.

NCEE Migrant 高考移民

Program Nov.2022

Venue:
ShangHai，China
中国上海

Media:
Book,Video
https://youtu.be/f0_vfrmQbTI

Immigration in the college entrance examination is a unique phenomenon in China. The causes of immigration in the college entrance examination are complex and related to population, regional development level and educational resources. I hope to popularise the adverse effects of this phenomenon to more Chinese people and cause people to think critically about the Chinese educational fairness in the college entrance examination.

Drift collector 悬浮收集者

Program Jul.2022

Venue:
ShangHai,
China
中国上海

Media:
Book,Video
https://youtu.be/MPyAfcgrDTw

Recognize a neglected, marginalized occupational group in ShangHai through two different meanings of DRIFT: Waste collector.Waste recyclers always live in a state of suspension. On the one hand, their mind is suspended. They are migrant workers who does not like ShangHai and want to return home but have to stay in Shanghai in order to survive. Their work does not belong to any work unit, they have no social security such as pension insurance, once they stop there is no income, so they have been in an uncertain and suspended state of mind for the future life; On the other hand, the route is suspended. They recycle garbage in various places every day, which is always in a state of drift.

I produced books, zine and documentary.I record the traces of their work and I introduct their stories about their attitude towards this job and the occupational discrimination they have suffered in work. I hope that this project allows people to know this profession and treat marginalized occupational groups equally.

© Fan Zhu

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Select works

Brand design——

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